Client: Sonic Drive-in
“Sonic Drive-In “Cre8 ur own”
San Francisco, USA
Goodby Silverstein & Partners


Executive Creative Director:
Margaret Johnson

Group Creative Director:
Jim Elliott

Creative Director:
Sergio Mugnaini

Art Director:
Croix Gagnon/Bryan Houlette / Shane Fleming

Nat Lawlor / Matt Lanzdorf

Executive Producer:
Elizabeth O’Toole

Jim Vaughan

Business Affairs:
Shannon Simon

Group Account Director:
Leslie Barrett

Account Director:
Hermon Ghermay

Account Managers:
April Won/ Frith Dabkowski

The Perlorian Brothers

Production Company:
Producer: Jay Shapiro

Executive Producer:
David Thorne

Motion Graphics:

Creative Director Motion Graphics:
Trevor Shepard

Exec. Producer Post/Motion:
Sam Swisher


Sound Design:
Rohan Young Lime Studios

Digital Executive Interactive Producer:
Ellie Gleser

Senior Interactive Producer:
Mike Davidson

Production Company:

Chief Creative Officer:
Joon Park

Digital Producer:
Chris Grey

Sonic, America’s #1 Drive-In restaurant chain, sponsored a new campaign, inviting consumers to participate in creating the concepts, stories and even characters in its ads, while maintaining an active role in the creative process all the way through production.

The “This is How You Sonic” campaign gives consumers the tools to create entertaining stories without the hassle of filming, editing and uploading.   Those same consumers are in charge of promoting their creations and have a large degree of control over whether their spots end up being made, since consumer voting determines the finalists.

The first winners’ spots were filmed within a few weeks of submission and are now on the air, with the co-creator’s involvement spanning the process from concept to physical shoot in Los Angeles.

Our Recipe for Creativity

Brand Purpose = Feeding creativity
Intrinsically embedded within our Sonic brand DNA
Creative Expression = Creativity tastes better
Our rallying cry to broadcast to the world
Tagline: This is how you Sonic
An invitation to our customers to get creative

Maybe this storyboard looks very curious for a new talents inside our communication industry. Well, each intro, each story was pretty well build, full of little details.

You created, we make it.

Troy Smith, Founder