A short story

Sergio believes the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transcode those problems in opportunities and solutions for clients.

He has a degree in Communication and he completed his studies at the School of Visual Arts in New York. Recently, he graduated from the Berlin School of Creative Leadership through Steinbeis University in Berlin.

He has worked at Futura, Ogilvy, JWT, DM9DDB, AlmapBBDO, Goodby Silverstein & Partners, AKQA and now he is a creative director at Loducca.

Sergio has 18 Lions from the Cannes Festivals, along Gold medals from One Show Interactive, Art Directors Club NY, London International Advertising Awards, New York Festivals, Wave Festival, El Sol, El Ojo de Iberoamerica, FIAP and some national awards. Also medals at Clio and D&AD festivals.

He has also participated on international juries for shows such as Cannes Festival, One Show Interactive, D&AD, Tomorrow Awards, Wave Festival, El Ojo de Iberoamerica, London Festival Awards, FIAP, CCSP and MMonline/MSN. In 2005 he was elected the creative of the year in MSN/MMonline, and the same year he led Almap BBDO to be elected the agency of the year.

2007, 2008: Top 10, Gunn Report Interactive (AlmapBBDO)
2009: Top 5, Gunn Report Interactive (AlmapBBDO)
2010: Agency of the Year, Cannes Festival (AlmapBBDO)
2013: Top 5, Independent Agency of the Year, Cannes Festival (Loducca)

Client list: Red Bull, Audi, Volkswagen, Pepsi, Telefónica, IBM, Renault, Unilever, Honda, Havaianas, TAM, Philips, Greenpeace and others.

Specialties: Advertising industry, digital, photography graphic and typography skills.

My Skills

Creative Direction




Interactive Advertising


Creative Strategy




Graphic Design




Digital Strategy


Interactive Design


Brand Development


Father of two little devils