São Paulo, SP, Brazil
Chief Creative Officer:
Thiago de Mello
Ken Fujioka, Felipe Senise, Rodrigo Neia, Rodrigo Nincao
André Paes de Barros, Laís Pasqua, Catarina Alecrim
Daniel Chalfon, Adriana Favaro, Silvia Ramazzotti, Fernanda Godoy, Bruna Simões
Head of Production:
Ana Luisa André
Photography Film Director:
Sound production company:
Renata Figueiredo, Marta Oliveira, Roberto Pasqualoni, Luiz Oyamada, Nicolle Ribeiro
We invited a celebrity and trolled (“cowzamos”) with him.
The idea of the campaign is that the product (Toddy Cookie) is so good, so full of chocolate chips, that the advert was put in this little square (pip), so we can put appetite appeal images at the bigger part of the screen.
Hire a celebrity and troll him?
In TV ads, we hired Eduardo Sterblitch, a brazilian comedy actor and invited him to join our characters, Toddy’s Cows, to compete with our product for consumer attention. Let’s see what’s happened.
Shooting ideas for product film
Day 1: Product Shoot
This day, an outstanding product shooting from Paulo Caruso, our photography director Ralph Strealow and team. So much detail, taking care about every frame.