The Open Cage

Volkswagen EOS

Client: Volkswagen
“The Open Cage”
São Paulo, SP, Brazil
AlmapBBDO

Credits:
Creative Directors:
Marcello Serpa, Sergio Mugnaini

Art Director:
Nathalia Resende

Copywritter:
Luciana Haguiara

Technology Director:
Fabrizio Barata, Raphael Strada

Developer Company:
Grafikonstruct

Film Production Company:
Spray Filmes

Executive producer:
Fernando Menocci

Pproducer: Karina Amabile

Director of Photography:
Fernando Grostein Andrade, Rafael Levy

Editing:
Francisco Porto

Post production & 3D:
Casablanca

Technology company:
Grafikonstruct

Grafikonstruct team:
Rodrigo Teco, Rodrigo Alarcon, André Anaya

Sound production company:
Panda Sonora

 Sound production executive:
Lucas Lima

Account Team:
Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Carla Magro

Media:
Ricardo Medeiros, Isabelle Fernandes, Ariane Coelho

Client Team:
Herlander Zola, Ana Paula Lobão, Marcos Mello, Fábio Souza, André Mota, Ana Teresa Menconi, Vinicius Cunha, Alan Ponce, Elisabete Marques, Cibele Camara, Ana Mota, Carlos Leite, Carla Nogueira

Creative Execution
To launch it’s new coupé cabriolet in Brazil, Volkswagen did a short film where the VW Eos is hunted by curious creatures. The user needs to help the lady driver to escape. And then something surprising happens.

Making Of:

Gold, FIAP, Argentina, Digital Category
Silver, El Sol, Spain, Cyber Category
Silver, El Ojo IberoAmerica, Argentina,Digital Category
FWA, Site of the day, USA