Client: Record Collection
“John Fruciante, SAT-JF14”
São Paulo, SP, Brazil
Loducca

Credits:
Chief Creative Officer:
Guga Ketzer

Creative Directors:
Cassio Moron,Fabio Saboya, Sergio Mugnaini, Raphael Franzini

Copywritter:
Luiza Valdetaro

Art Director:
Nelson Costa

Developer:
Paulo Miguel Almeida Rodenas

Technology Director:
Andre Mitchels

Web Development Partner:
Adjetiva Tecnologia

Former Red Hot Chili Pepper John Frusciante launched his latest LP, Enclosure, into space in an experimental cube satellite called Sat-Jf14. Fans could get the mobile app SAT-JF14 to track it in real time as it orbits the Earth.

When the satellite hovered their location, they could unlock the album and listen to it for free before the official launch in stores on April 8th. The app also had a chat service that allowed fans to share their opinion and comment the album with each other.

Results
The album’s launch was featured in all major music sites/magazines like Rolling Stones, Billboard, The Verge and also technology sites like Gizmodo. The website, where people got to learn more about the launch and find the link to download the app, received over 500 simultaneous visits at its peak.

During this one week, the app had over 30,000 downloads and 200 reviews with an average of 4.5  out of 5 stars. It also came with a chat service that allowed those who have downloaded the release to communicate with each other. Approximately 25,000 messages were exchanged.

Some artists launch their new album with a quirky viral campaign or music video…..former Chilli Pepper John Frusciante has taken a more literal approach by launching his new LP into space

RollingStone

The app also comes with a chat service that allows those who have downloaded the release to communicate with each other.

BILLBOARD

The catch: the app will unlock the music only after the satelite passes over your geographic area

SPIN
Gold, Cannes Lion, France, Mobile Category
Silver, Cannes Lion, France,PR Category
Bronze, Cannes Lion, France, Promo&Activation Category
Bronze, Clio Awards, USA, Brand Content Category
Mobile Campaign of the Year, Shots Magazine, London, UK, Mobile Category
Silver, London International Awards, USA, Digital Apps Category
Silver, London International Awards, USA, Digital Media Promotion Category
In Book, CCSP, Brazil, Mobile Category
In Book, CCSP, Brazil, Integrated Category (Estrela Preta)
Gold, Colunistas, Brazil, Innovation Category
Gold, Colunistas, Brazil, Promo Category
Silver, Colunistas, Brazil, Digital Category
Silver, Wave Festival, Brazil, Direct Category
Silver, Wave Festival, Brazil, Mobile Category
Bronze, Wave Festival, Brazil, Mobile Category