Client: Nat Geo, Fox Channels
“Mission Pet”
São Paulo, SP, Brazil
Loducca

Credits:

Chief Creative Officer:
Guga Ketzer

Creative Director:
Sérgio Mugnaini

Art Director:
Gregory Kickow

Copywritter:
Thiago Bocatto

Account Team:
Marcelo Marques, Juliana Tomas e Stefany Soria

Media team:
Daniel Chalfon, Adriana Favaro, Leandro Otsuka, Renato Mendonça, Thiago Ribeiro, Lucas Itri

Art Buyer:
Carolina Galastri, Izabel Abreu

3D Company:
Miagui 

Project managers:
Karina Rebelo and Talita Gomes

Client team:
Caroline Scholz, Débora Garcia e Vivian Lopes

This post is more about the production side, instead of the creative side. Sounds curious to see, how much work is necessary to achieve a craft execution. Specially for all students. 

Sketch idea

Context
Nat Geo premiere the third season of Mission Pet program with Alexander Rossi, a famous animal expert . This time, Rossi needs to address serious problems of animal behavior in which most believe there is no more solution.

Idea
The ” bossy “, creation of Loducca agency for the new product channel , campaign takes the concept of ” If you do not send, you obey “, in order to show that the animals almost always feel the home owners . The art brings a dog dressed in clothes imposing , in which easily leads to animals difficult temperaments that Alexander Rossi will find the episodes of the new season .

Illustration idea. Testing some colors, textures, different elements.

Light and costume references

3D modeling