“Usa Cacete (Use it dick)”
São Paulo, SP, Brazil
Chief Creative Officer:
Cássio Moron, Fabio Saboya e Sergio Mugnaini
Maria Eduarda Di Pietro
Ken Fujioka e Daniel de Tomazo
Daniel Chalfon e Adriana Favaro
Ana Luisa André
Fabiane Veiga, Flávia Godoy e Silvia Durazzo
Wagner Gorab, Ana Penteado e Eduardo Zanelli
Everyone’s already sick and tired of hearing how important it is to use a condom. Then use it dick.
Created by Loducca to MTV, with the aim of encouraging the use of condoms. Throughout the year, the catchphrase “# usacacete!” Will be repeated by the broadcaster. Apart from commercial and electronic vignettes, VJs will publicize the campaign during programming. Radio spots, share on social networks and the distribution of condoms specially produced by MTV complete communication.