Fox inside out

Client: Volkswagen
“Fox Inside Out”
São Paulo, SP, Brazil
AlmapBBDO

Credits:

Creative Director:
Sergio Mugnaini

Art Director:
Fabio Benedetto

Copywriter:
Luciana Haguiara

Programmer:
On Interactive

Producer:
Ana Maria Machado

Account Executive:
Filipe Bartolomeu

Client:
Herlander Zola

3D Company:
Vetor Zero

Sound Design
Combustion

Brief:
The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior. The challenge was to change the consumer perception.

The project:
We decided to show the car new interior in a different way.
We turned the New Fox inside out so the user can see all details of the car.

Gold, El Ojo IberoAmerica, Argentina, Digital Category
Bronze, Cannes Lion, France, Cyber Category
Bronze, Cannes Lion, France, Design Category
Silver, El Sol, Spain, Cyber Category
Silver, Wave Festival, Brazil, Cyber Category
Shortlist, Wave Festival, Brazil, Cyber Category
Silver, Clube de Criação de São Paulo, Brazil, Cyber Category
Shortlist, Clube de Criação de São Paulo, Brazil, Cyber Category
Gold, FIAP, Argentina, Cyber Category
Silver, Clio Awards, USA, Digital Category
Shortlist,  One Show Interactive, USA, Digital Category
Bronze,  One Show Interactive, USA, Digital Category
Shortlist,  One Show Interactive, USA, Digital Category
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