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“The true sign of intelligence is not knowledge but imagination.”
As it meanings says, Seamless mind could be the art of listening. It is the art of understanding a problem and translate it the best way, because before any argument is necessary to listen. It is the fine tune between the customer, product and brand, preferably in line. This line should be turned into a melody, even though created by musicians and nonmusicians around the world.
Could be Dj’s? Sure.
Let’s try using a software idea called DJay.cc, empowering DJ’s from all over the world, converting all data, really from scratch into a music sheet.
“Great minds discuss ideas; average minds discuss events; small minds discuss people.”
Sergio believes the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transform problems into solutions for clients. Sound a little bit robotic? Perhaps this definition is very accurate for something so irrational. The technology is being responsible in bringing generations, placing the Next Generation in contact with the Baby Boomers. Making a difference in day-to-day? Maybe.
Seamless mind could be a difference between 0 and 1.
Increasingly important, the technology determines the success of a brand, a company and a product like a project as Greenpeace Black Pixel. This little, little pixel could change people’s life.
I never imagined that a mere creative mind were able to make a robot move like was made for a beer called Polar, thanks to a technology increasingly commonplace and put two rivals soccer teams in the same table.
And why not, technology will be responsible for breaking some paradigms where the role of museums would be reviewed, causing them to change the artwork of artists of the past by visionary scientists looking to the future. From now on, instead of something new, is in fact in museums.
Once a brand builds a story, people very often engage on this. Especially if a brand create a space, full of imagination like “Everything to build anything” , Leroy Merlin 2015 Integrated campaign. Not only an infinite variety of products but also, an invitation to transform their house and life.
Bringing back that point about seamless mind, could be to play with concepts, brands and people. To mix everything in one large space, and different people find fun in the same scenario. More and more brands are entering the world of fun games. To talk about complex issues such as climate change that is happening in the world, why not understand this complicated problem worldwide by Greenpeace Weather?
“I’m a photographer, period. I love photography, the immediacy of it. I like the craft, the idea of saying ‘I’m a photographer.”
Unfortunately, it wasn’t Sergio’s words. David words but, in a Seamless mind, photography could be the art to record moments in a non-chronological order. Is to try to register that your eye sees but can not write. It is a chance to enjoy the city of Berlin, deserted, at 2:00 AM to get further paralyzes the city already paralyzed by the cold.